Chrysler Pinning Hopes on Minivan Sales Surge
Twenty-five years ago Chrysler introduced a family ?f iconic vehicles, minivans, t??t quickly boosted t?? struggling automaker (pictured below w?t? t?? current generation model). J??t a few years removed fr?m a federal government bail out, Chrysler needed something t??t w???? ???? t?? automaker stand out — ?t? segment inventing minivans proved t? b? t?? ???w?r.
F?r t?? first several years, Chrysler ??? ?? competition ?? t?? segment ?? Ford ??? GM ??? nothing t? counter t?? Dodge Caravan, Plymouth Voyager, ??? t?? Chrysler Town & Country. It w???? b? several more years before Toyota, Honda, ??? Nissan ??t ??t? t?? game ?? well, a head ?t?rt t??t ??? kept t?? Chrysler minivans ?t t?? top ?f t?? sales heap ???r ?????.
Grand Caravan Sales Down Sharply
Sales ????? t?? fifth-generation minivans w?r? launched six months ago ?r? down 12%, ??t surprising given t?? overall drop ?? t?? economy. T?? Dodge Grand Caravan version ??? experienced t?? ??r???t decline, nearly 20%, w???? t?? Town & Country ??? slipped ???t 1.7%. T?? newest generation minivans ?r? t?? first w??r? t?? shortened wheelbase model isn’t available, a strong seller f?r t?? Dodge brand.
B?t, ?t ?? t?? Spring months w??? Chrysler ??? Dodge dealers usually sell t?? m??t minivans, a full 40% ?f t???r annual sales, ?? families prepare t? take t???r summer vacations. Unknown f?r t??? year ?r? two things: ??w high gas prices ??? a struggling economy w??? impact sales. Many consumers ?r? delaying t???r b??? until gas prices stabilize ??? t?? economy improves.
E???????t Reviews M?? H???
Although t?? Chrysler minivans ???? trailed Honda ??? Toyota ?? quality, b?t ??t ?? sales, t?? reviews f?r t?? current iteration ???? b??? ????????t. T?? vehicles ?r? well equipped ??? t??? come w?t? features ??t available b? Honda ??? Toyota including stow ‘n ?? seating. It ???? helps t??t Ford ??? General Motors ???? ????? exited t?? segment w???? ??? b??? declining. Crossovers ?r? gaining ?? strength, a ??w segment w???? m?? eventually ????? more pressure ?? Chrysler ??? ?t? competitors.
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